Owners of ‘s Yeezy shoes appeared to be considering their options after online searches for the sneakers soared just a day after Adidas announced it was cutting ties with the rapper.
In the wake of the German athletic brand’s decision to due to West’s repeated anti-Semitic remarks, searches for eVDeN eVE nakLiyAt the terms ‘sell Yeezy’ skyrocketed by a stunning 581 percent on October 26, according to an analysis commissioned by .
Adidas was joined by other brand’s including Gap and that cut ties with the 45-year-old rapper, and TJX companies joined in on Wednesday by instructing its T.J.Maxx, Marshalls, and Home Goods stores to not buy any products associated with West.
Rising interest: Searches online for ‘sell Yeezy’ skyrocketed by 581 percent on October 26, according to analyses commissioned by Celeb Tattler, after Adidas cut ties with Kanye West, 45, and stopped production on Yeezy shoes; seen in 2019 in Los Angeles
Although many Yeezy owners are likely looking to sell their shoes, along with some who are hoping to score a rare pair, the data doesn’t shed light on their reasons for selling.
Some may be seeking to get rid of their shoes after West made himself a pariah with his anti-Semitic remarks — which followed months of harassing social media posts directed at his ex-wife Kim Kardashian and her ex-boyfriend Pete Davidson — though they’re seemingly still trying to make some money from the sale.
Others may just be trying to cash in on the hopes that the price would skyrocket.
That appears to be the case, as following Adidas announcement.
According to WANTD, which aggregates data on secondary market sites, Yeezys represented held nine of the top 25 spots on sneaker resale sites as of Tuesday morning, which marked a significant increase from just six weeks earlier.
Growing list: Adidas was joined by other brand’s including Gap and Balenciaga that cut ties with the rapper, and TJX companies joined in on Wednesday by instructing its T.J.Maxx, Marshalls, and Home Goods stores to not buy any products associated with West
Mixed bag: It’s not clear if those searching about Yeezy sales are selling to express contempt for West or just hoping to cash in on a rising resale market; seen in 2016 in Hollywood
Jon Schaefer, who flips resold Yeezys on eBay, predicted that the price of the show could increase as much as 50 percent, according to .
By Schaefer’s prediction, the brand could soon cost an average of about $400 per pair.
Sneaker reseller Lucas Titus noted in the same article that, ‘The novelty of owning a pair of Yeezys has worn off, thus lowering the resale value,’ though it seems poised to rise again.
A review by Adidas claimed that ending its Yeezy partnership with West could cost the brand $246 million in net income this year.
Rising in value: Jon Schaefer, who flips resold Yeezys on eBay, predicted that the price of the show could increase as much as 50 percent after Adidas’ announcement, according to Forbes
Following the dissolution,